UGA’s Community Branding program receives national recognition for impact on local economies

When communities partner on strategic branding with the University of Georgia Carl Vinson Institute of Government, they receive more than an attractive logo and catchy tagline; they often become a catalyst for positive change.

“The visual story breathes life into a community and sparks conversation,” explained Kaitlin Messich, who leads the Institute of Government’s branding services. “Pretty pictures draw investment, and when layered with other programs we provide, they maximize impact.”

The program also is being recognized nationally, recently winning top honors in the Place category at the University Economic Development Association (UEDA) Awards of Excellence. The award recognizes the institute's tireless work in guiding communities across Georgia through a brand identity process, creating unique identities that help communities prosper and grow.

Read and learn more about the impact of our Community Branding services in our Sweet Smell of Success feature.